Basic SEO: The Beginner’s Guide to Search Engine Optimization for Cannabis Industry
If you are the owner of a cannabis website and want not only to be found in the search engines like Google but also to get to the top of the search results, then this article is for you. This material will be a basis of search engine optimization (SEO) and an overview of the must-have marketing tactics.
What Is SEO, and Why Is It Important?
You’ve probably heard about SEO. This is a set of measures that are intended to optimize your website and improve its position in SERP. It helps your business and site expand and find new customers. For example, it helps increase your site’s organic visibility so that users can easily find you.
And what will definitely interest you as a cannabis business owner is how you can use SEO effectively to drive more relevant traffic to your website, leads, sales, and ultimately, revenue and profits for your business. This is what we want to draw attention to in our guide.
You should also consider the possibility of contacting a professional agency like Mj SEO Agency. Their SEO specialists can help marijuana or cannabis companies increase their positions in SERP and expand the visibility of the business, which is essential for this industry.
Why should you pay attention to SEO?
Billions of people search for something on the Internet every day. Organic traffic is extremely powerful, not only because it is large in quantitative terms but also because it consists of specific queries, often containing a certain intent.
Let’s imagine the situation. For example, you sell CBD oils. Would you prefer to advertise your product in a magazine published only in a specific area so that every reader in that area sees the advertisement (whether they need CBD oil or not)? Or suggesting a product every time someone types the query: “buy CBD oil” into the search box? Most likely, the second option, because these users have commercial intent in their request. That is, they literally say that they want to buy what you have to offer.
Remember that search engine algorithms regularly change and update. And if you are not immersed in this, it might be hard to reach higher positions in SERP and, more importantly, stay there. At the same time, various simple and cheap ways to promote became risky and fell under sanctions.
Google’s algorithm is extremely complex, and here are the basic principles that guide it when ranking sites:
- Google searches for pages that contain high-quality and up-to-date information about the user’s request.
- It defines relevance by analyzing your website’s content and evaluating (using algorithms) whether that content matches what the user is looking for, usually based on the keywords in the text.
- Google determines the quality of a site in various ways and pays increased attention to the quantity and quality of other websites that link to your page and your website in general.
And… Google’s algorithm also evaluates additional elements to determine where your site will rank, for example:
- How do people interact with your site (do they find the information they want and stay on the site, or return to the search page and follow another link? Or are they just ignoring you in search results?).
- Your website loading speed and mobile-friendliness.
- Is all of your content unique (versus low value or duplicate content)?
Google’s algorithm takes into account hundreds of ranking factors that are constantly updating and improving to upgrade their services.
Search and Distribution of Keywords
The first step in SEO is to correctly determine why you need optimization and what your goal is. This means identifying the queries people are looking for or the keywords you want search engines to rank your site. You can use Google Search Console for it.
When determining the keywords for which you want to promote your site, there are several key factors to consider:
- Search volume. One of the main factors to consider is the number of people (if any) who are searching using a certain keyword. The more people search for a keyword, the wider the audience you want to reach.
- If a certain product or service is often searched for, that’s great.
- In SEO, you also have to consider the potential costs and the likelihood of success.
First, you need to understand who your potential customers are and what they are most likely to be looking for. If you don’t already understand who your audience is, think about it. This is a good start not only for SEO but for the business in general.
Once you have a list of keywords, the next step is to embed targeted keywords into your site’s content. Each page should be focused on the main query or a group of queries.
Let’s take a look at a few essential page elements that are required if you want to attract new customers to your website:
This tag allows search engines to understand what the page is about and also recognizes the queries you want to rank for.
While the Title tag is actually your site’s headline in search results, the Description (another HTML meta element that is not displayed on the page) is actually an additional site advertisement.
● Body or page content
Of course, in addition to the meta tags (Title and Description), the actual content of the page is also crucial. Different pages serve different purposes.
● Alt attributes
How you label your images can affect not only how search engines perceive your page but also the amount of search traffic generated by image searches on your site.
Prioritize. It is almost impossible to follow all the SEO recommendations perfectly. Think about what you are good at. And if you have the budget and resources, then, collectively, this will bring your business the maximum return of investment. Address a professional agency if necessary. It will increase your chances of achieving success.