SPINFUEL TALKS WITH WET STACHE ELIQUID FOUNDERS
ORDER WET STACHE ELIQUIDS HERE
SPINFUEL: Welcome to the pages of Spinfuel. We’ve been looking forward to talking to you. Would you like to introduce yourselves to our readers?
J: I am Jeff that’s Max and we own and operate Wet Stache, super excited to be here! Thanks.
SPINFUEL: What position(s) do you hold in the company?
J: We both own the company 50/50 and wear a ton of hats but on my card it says President.
M: Jeff is the master of e-liquids! We both do a ton of work on everything at Wet Stache but I basically manage the creative and admin duties and Jeff runs production and R&D.
SPINFUEL: Why “Wet Stache”? It’s certainly original, but is there anything deeper in the name?
M: Jeff came up with the name. Not to deep really just we found that your ‘stache get wet when you vape. There’s a little play on words going in there that we definitely work with in our marketing efforts when we can.
J: It made us laugh and it’s 100% true, vaping makes your ‘stache wet.
SPINFUEL: Who or what inspired you to get into the e-juice business? When was that?
J: We started working in the vape business about 2 years ago. We’re really inspired by the entrepreneurial side. Good old American hustle! Honestly we could not find what we were looking for in a vape experience. So we just started to look at how we could make something we’d really love to vape.
SPINFUEL: Where are you located? Do you sell strictly online or do you have any vape shops?
M: We are a proud Colorado company. We produce our product in lovely Denver!
We sell in both places. We sell direct to customer online but really like to drive business to the local shops when we can. We fully encourage the community to support local shops. We sell to 39 vape shops nation wide.
J: Support your local vape shops people!
SPINFUEL: Wet ‘Stache is an 80% VG, 20% PG blend with zero DX and AP chemicals. Why did you decide to go in the High VG direction?
J: The vape experience. We love to have a balance between flavor, cloud production and a clean all day vape experience. For us 80/20 blend is a perfect zone to be in.
SPINFUEL: How many flavors do you offer today? Which flavor is your newest?
J: We have 5 flavors. Fruit Cream Custard, Vanilla Custard, Caramel Custard, Horchata Custard and our newest flavor, Pear Berry Custard.
SPINFUEL: You refer to your eliquid as hand-crafted. What makes them hand-crafted?
M: We take inspiration from the culinary and small batch distilling worlds and try to incorporate techniques from artisan movements in food, dining and the arts and apply where we can to our products. An example of this is our hand printed bottles. One less than 5% of wine makers print on bottles and we think we are the first ones to do it in our world. It’s the attention to detail and taking the time to do it right, ultimately that sets strong brands apart.
SPINFUEL: When you launched Wet ‘Stache how did you decide on your first flavor or “set” of flavors?
J: We wanted to keep it basic but create some unique renditions of classics. Fruit Cream, Vanilla, Caramel all are great and familiar to most people. The Horchata is our homage to the staple drink of our hometown Denver.
SPINFUEL: What would you say is your “signature” flavor profile for the 5 eliquids we reviewed today?
J: What a great question! We wanted to develop a signature clean custard base for the flavors we brew. Our goal is to create a recognizable signature Wet Stache vape flavor experience.
SPINFUEL: Let’s talk about packaging. How are your eLiquids packaged? We love your clean, crystal clear bottles and transparent labels. Are you trying to tell a message through your packaging?
Every one of our labels are actually hand printed on each bottle! We might be the only brand that is doing that. The reason is we want to our product to stand out in terms of quality, presentation and consideration. It takes time to hand print each bottle and we are super proud of that package. We really want our product to be the highest quality in every way possible both inside and outside the bottle.
J: Using American made products and vendors are core to our business. The message is a brand that cares about what people vape and makes high quality products.
SPINFUEL: There is a lot of concern these days about how and where eLiquids are being made. Could you describe your ‘mixing’ facility?
J: Producing a clean e-juice product is a huge part of mission at Wet Stache. It’s not hype for us; we believe in the clean e-juice movement. We have a 1500 sq. ft. lab with a class 5 modular clean room installed. We produce all our e-liquid at the highest possible level for quality and safety. We made the decision to put a large part of our first years profits back into the build out of our lab. Having a clean e-juice product is crucial to our vision for Wet Stache. We actually post test results on our website for everybody to check out.
SPINFUEL: Do you have a specific demographic for your eLiquids?
M: Flavor chasers!
J: Wet Stache is built for vapors that love flavor and run builds for flavor. We like to say “Wet Stache is handcrafted for the dripping lifestyle, perfected for Subtank use” really it’s anybody looking for a premium, clean high quality all day vape experience.
SPINFUEL: What types of hardware do you use when testing your liquids? Is there any specific hardware that provides the best ‘vape’ for your eLiquids?
J: For our personal setups we run 26g, 8 wrap Clapton on the Norbert genie tanks. Phenomenal setup for flavor.
SPINFUEL: Which eliquid in your line up is the most popular right now?
M: It’s crazy because we sell pretty evenly across all flavors. Maybe a 5 to10 bottle variation from month to month but its pretty close overall.
J: If we had to say, Fruit cream and Caramel are typically tied for the number one spot.
SPINFUEL: In your opinion, what makes a good all day vape?
J: A good mix. Balanced flavor and high quality clean ingredients.
M: Wet Stache! Ha-ha yeah I guess we love our vape!
SPINFUEL: Is there anything else you’d like to say to our readers while you have their complete attention?
J: Big thank you to all our day one shops and of course all the fans Wet Stache Nation and the Custard Cult. Ask about Wet Stache!
M: Support your local shops doing it right and keep vaping! Also, have a great year everybody, do amazing things in 2016!
SPINFUEL: I can’t thank you enough for talking with us today. We loved your eliquids and we look forward to new flavors to review!
M: Thank you Spinfuel for doing the good work! We are so happy to be here.