Another day, another lawsuit… against JUUL. You got to ask; will JUUL survive the onslaught of lawsuits and other barrages coming its way now, and in the immediate future. Personally, I hope not. They’re too expensive, contain too much nicotine, no real flavors anymore, and if the age of vaping IS raised to 21 it’s certainly a nice sized device for teenagers to stick in their jeans pocket.
In addition, JUUL systems are “closed systems“. That means that users are stuck with whatever JUUL fills their pods with. I’ve tried all of the flavors JUUL used to sale, and like other closed-system devices, without an e-juice choice, chances are you’re not using a JUUL for the flavor. At 59mg of nicotine salts inside each pod, it’s the nicotine buzz the young folk are looking for.
JUUL Class Action
From the Morning Call
The District of Columbia is joining several states in suing the nation’s largest e-cigarette maker Juul Labs, saying the company’s online ads and promotions illegally targeted minors.
Washington, D.C., Attorney General Karl Racine announced the lawsuit Tuesday, alleging that Juul’s viral marketing contributed to the surge in underage vaping by teens in the district and across the U.S.
The reason for the suit, aiming JUUL at teenagers, is something that seems to be the weakest reason to sue. Why? Because packaging or commercials, or Advertising, is hard to decide who or what it’s aiming for unless it is beyond obvious. Should JUUL make a commercial showing a bunch of kids in a sandbox, each vaping a JUUL, then yea, they’re targeting kids. Other than something as obvious, it’s going to be a long, hard, fight.
Juul Labs, launched back in 2015, controls almost two-thirds of the U.S. retail market for e-cigarettes. Which I find astounding. The company also faces separate investigations by Congress, the FDA and other federal regulators. And it’s in these suits where the complaints are so convoluted.
Let’s get this out of the way first; NO legal e-cigarette has EVER caused this deadly vaping Lung issue. NONE. Every case, EVERY CASE, has been attributed to THC cartridges made with Vitamin E acetate. The CDC, FDA, and some others may not want to conclude this investigation on what caused these sicknesses and deaths, the fact is, it’s Bootleg THC carts.
As much as this Spinfuel News Commentator dislikes JUUL and ALL closed pod systems, and has the same level of dislike for Nicotine Salt e-liquids (at least until these brands can bring the nicotine levels down to 24mg or 18mg for the severely addicted.)
If any Vaper desires to vape a pod mod system, it needs to be an Open Pod System. A system where the user can fill their Pods with any e-liquid they want. Some of the better pod mods today perform very well with High VG e-liquid, which requires 3mg or 6mg freebase nicotine e-liquid. Though, the main reason an Open Pod System is a thousand times better than any closed system is “choice”.
JUUL’s packaging certainly doesn’t appeal to teenagers. The packaging is very adult oriented. I haven’t see a single Ad or commercial that shows anyone who could possibly be mistaken for anyone younger than 25 years old.
Companies and people bringing a lawsuit against JUUL for appealing to kids, in my opinion, do not have a leg to stand on. If they win, the fix is in and the aim is to drive JUUL off the market. As someone who believes in Vape Freedom, I don’t want JUUL to go out of business. Then again, I would like to see JUUL offer much less nicotine in their Pods, and perhaps even sell a second line of OPEN Pod systems.
We’ll keep an eye on all the JUUL lawsuit news and bring you the latest…. with our own commentary mixed in with the allegations. Cutting through the BS is the only way to make sure you get the message of what these people are really after.