Totally Wicked e-Liquid Interview
SPINFUEL: Please tell our readers why your company decided to get into the e-juice business.
TW: We have always sold e-juice right from the beginning. We began trading in 2007 in the UK and 2008 in the USA and wished to provide vapers’ with both fluid and hardware.
SPINFUEL: Who or what inspired you to get into the e-Juice business?
TW: As per my previous answer, we wished to provide both quality fluids and hardware. We were one of the first companies supplying e-juice in the USA back in 2008 when the e-cig industry was very much in its infancy.
SPINFUEL: Do you have many resellers stocking your e-juice or are you strictly online?
TW: We sell both online, in our two company-owned stores and via a network of resellers. We are always happy to work with knowledgeable and dedicated resellers who wish to stock our products, in fact we are just about to introduce a 24 bottle, 5ml counter display which will look great in any retail store.
SPINFUEL: Why is American Made e-Juice so important today?
TW: We believe it is important to support the American economy and of course supply the quality that USA manufacturing is renowned for.
SPINFUEL: How to you decide which flavors to offer your customers?
TW: We listen to customer suggestions, have brain storming sessions and also test the flavors to see what goes well with what. Our warehouse guys are young and fun and love to mix and match flavors, Levi one of longest standing employees loved to mix raspberry and menthol, we thought it was a great combination and it is now one of our best sellers.
SPINFUEL: How long does it take to go from an idea to the final product?
TW: It can be surprisingly quick.
SPINFUEL: Can you tell us a little about your background?
TW: Totally Wicked USA have been an e-cig and e-liquid retailer since 2008, we were one of the first major companies in this industry in the USA. We have reinvested as the company has grown and we are proud of what has been achieved. Totally Wicked have always had the desire to produce the best e-liquid on the market, and have worked hard to achieve this goal.
We have always led the field in quality control, chip compliance (we were the first company to introduce this), choice of flavor and the durability of our e-cigs.
SPINFUEL: Safety is a huge factor today. Tell our readers what kind of measures you take to make sure that your e-juice is safe to consumer?
TW: The nicotine in our US produced fluids is pharmaceutical quality, certified, 99%+ pure and from the USA. The quality is controlled and supplier fully registered as a manufacturer of E-Liquids. The products are stored in temperature controlled facilities to reduce degradation in quality.
SPINFUEL: How important is it to use pharmaceutical grade PG, VG? Do you use distilled water? Are there any “filler liquids” in your juice?
TW: It is important to have quality base ingredients as impurities can create flavor inconsistencies. Distilled water is used in some of our diluents. There are no filler liquids in our Fluids.
SPINFUEL: How can you make sure that your flavors are always consistent, that each batch delivers the same flavor and nicotine levels?
TW: We pride ourselves on the quality and consistency of our fluids. Strict production control is essential and superior flavor houses create a platform for success.
SPINFUEL: How many flavors do you offer today?
TW: The Patriot Range has 58 flavors. We offer many more flavors across our various ranges.
SPINFUEL: Why should our readers buy their e-Juice from you?
TW: Your readers should be e-Juice from us because it provides quality, variety and consistence at a fair price.
SPINFUEL: Lastly, Can you tell us your plans for the rest of 2012 and beyond?
TW: We are in the process of producing our very own Totally Wicked, UK manufactured e-Juice which will have quality and flavor choice second to none, from traditional favorites to new and innovative ones.
We will also be increasing our Gold Standard flavor concentrate range which when used in conjunction our Platinum and Titanium Ice and a good quality diluent enables our clients to mix their own fluids very cost effectively.
Note* Until August 31st, 2012 Totally Wicked e-Liquid is having a huge 25% off everything in the stores and online. Now is a great time to stock up on supplies and accessories, and a great time to pick up some eJuice!