Feel the Heat, not the Burn
Philip Morris has launched IQOS into the UK (London for the moment). The heat-not-burn product is generating a lot of media interest.
In case you haven’t been paying attention, the news is awash with an announcement from Philip Morris saying that their Heat-not-Burn product iQOS is coming to the UK. London specifically – for the moment at least.
Well, so what you might be asking, why has a new product launch attracted so much press? The answer to that is two-fold. One, it’s a new product from a tobacco company. We all know how much folks are beginning to despise the tobacco industry – particularly those in tobacco control and public health. Two, it sits in the middle-ish of the “risk profile” (if such a thing is to be believed) with combustibles at the top, abstinence at the bottom, NRT, e-cigarettes, and snus all feature.
I’m rather looking forward to this product reaching the full UK market for the sole and simple reason is it gives consumers more choice. They can choose traditional smokes, e-cigarettes and now iQOS (other HnB products will no doubt become available in time). This is a good thing. As soon as I’m able, I’ll be getting one.