Reynolds To Expand Vuse E-cig Product To Utah In Early 2014


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From The Business Journal by Katie Arcieri

A subsidiary of Winston-Salem-basedReynolds American Inc. on Monday announced that it will expand the availability of the company’s “VUSE” electronic cigarette to Utah by mid-January, a move that marks the next step in a nationwide launch for the product.

R.J. Reynolds Vapor Co. first launched the digital vapor cigarette product in Colorado this summer as part of a larger strategy to diversify the company’s product lines as smoking rates continue to decline.

David Howard, a spokesman for Reynolds American (NYSE: RAI), said Monday that the company’s VUSE product will be available in Utah retail locations such as convenience stores and other tobacco outlets starting in mid-January. Consumers will be able to buy VUSE Solo, a pre-charged, ready-to-use product, for about $10.

The other product, VUSE System, costs $30 and comes with additional features including three flavor cartridges, a rechargeable power unit and a carrying case.