E-cigarettes Can Appear in TV Ads

The BBC reports that the Committee on Advertising Practice has ruled that e-cigarettes may be advertised on television.

The rules state that adverts must not:

  • be “likely to appeal particularly to people under 18, especially by reflecting or being associated with youth culture”
  • encourage non-smokers to use e-cigarettes
  • claim e-cigarettes are “safer” or “healthier” than smoking tobacco
  • make any health claims without approval from the Medicines and Healthcare Products Regulatory Agency

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